About Us

ABC 2012

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ABC 2013

Adelaide Beauty Conference

is an annual event organised by Celeste Wong from Becoming-beautiful.com as the media and blogging event of the year for Adelaide Beauty Bloggers, with the first one held in 2011.

An interstate career move brought Celeste to Adelaide and she immediately noted the lack of blogging events, network and support for local bloggers. Recognizing the need for such events, Celeste started the monthly Adelaide Beauty Bloggers Meetup to offer local bloggers a support network and an avenue to connect with fellow bloggers and to learn from each other. Subsequently, she went on to organize the inaugural Adelaide Beauty Conference (ABC).

The Adelaide Beauty Conference (ABC) is an annual event for beauty bloggers to network and learn about the latest and upcoming beauty and blogging trends. Suitable for both amateur and seasoned beauty bloggers, ABC has become the highlight of the year for local bloggers.

This year, ABC will be opening its doors to interstate beauty bloggers to further foster the sense of community within the beauty bloggers of Australia and allow for local and interstate businesses and brands to showcase and promote their products under one roof.

This year’s theme is Beauty with a conscience and we are keen to showcase brands that are cruelty-free to emphasize the importance of ethical treatment of animals. We will also be promoting organic and environmentally friendly practices, brands and companies at this year’s Adelaide Beauty Conference.

The Adelaide Beauty Conference will be in its 3rd consecutive year and boasts a growing audience every year. We doubled our attendance last year and aim to do the same again this year. You can read the official event report from ABC2012 here or watch the official con-video here to get an idea of what this fantastic annual event.

You can read more about this year’s organising committee here. To see how our previous Adelaide Beauty Conference events went, please check our Press page.