Be in AWE™ is the culmination of nearly two decades of dedication to the natural health and beauty industry by skin care professional Rebecca Powne, B.A., Ayurvedic Studies (Indian Medicine) London, UK, B.H.Sc., Clinical Dermal Therapies, Melbourne, Australia.

You may ask why I created my own skin care range. The answer is simple: after years and years working in the industry I just couldn’t find a product range that did what I wanted it to do. I wanted products with high concentrations of active ingredients, using 100% natural preservative system without harsh chemicals and produced and packaged in an ethical manner. I believe skin care products should be free of any potential irritants and harsh chemicals; therefore I wanted to avoid using parabens, propylene glycol, formaldehyde releasers or SLS.
The idea of Be in AWE™ was born many years ago when I was working and studying in London. It has taken me nearly ten years and a lot of hard work to realise my dream of designing, producing and launching my own skin care range.
When designing a skin care system I need to take into account a range if different aspects. What is essential for your skin, what are the main complaints people want addressed, how to make an affordable product using premium quality sustainable ingredients, producing a product that works, and providing this in a recyclable package which will not compromise the integrity of the product.

I knew early on what products I wanted to include in the range and I had done my research over the years about what active ingredients would produce the best results.
Finding a good formulator and manufacturer was not easy, but after more than two years of research I found a very well renowned and high quality pharmaceutical company in Sydney that could help me with the latest research, formulation and manufacturing.

Finally, in March 2011 the product was ready for launch. Early signs were very good and we received instant positive feedback from our friends and relatives who tried the products. In fact, as we have grown the number of clinics and salons carrying the range, the feedback is overwhelmingly positive. Beauty bloggers around the country have welcomed a new, fresh 100% Australian owned and made product range that actually does ‘what it says on the tin’. Our sales are growing rapidly, both at our partner clinics and salons and through our website at www.beinawe.com.au Our biggest challenge now is keeping up with demand!

We are also working on some new exciting additions to our product range. We are in late-stage testing of a skin polish and professional only peel. They should be available around October if all goes to plan.
Here at Be in AWE™ we are very proud and excited about supporting the Adelaide Beauty Conference 2012 and the Australian beauty industry in general. We believe local, ethically-produced, affordable skin care products that actually work is something everyone in Australia deserves.