This September, it’s been 5 years since Australian natural skincare brand Sukin, burst onto the market. Today, Sukin is recognised as one of Australia’s leading brands of affordable natural skincare. In fact, over 99%* of Sukin users would happily recommend the brand to others.

Launched in 2007, Sukin is the brainchild of the Melbourne based O’Connor family. Experienced in product development, marketing and distribution, they identified not only a trend in natural and organic products, but also a growing confusion as to the difference. Many products were available, but the consumer was ironically paying a surcharge for the ‘free froms’ in their products.

With a single yet challenging ethos in mind, Sukin was born as ‘Skincare that doesn’t cost the earth™’
Sukin – Australian natural skincare, offers an extensive collection of affordable and effective, yet gentle skin, hair & body care products with nothing over $24.95 (RRP).

Sukin, five years later, are delighted to be a key player in the Australian natural skincare market, with over 3000 stockists nationally and over 50 products in our catalogue.

So much of what we consume and use now comes from overseas so we take great pride in maintaining our Australian made and owned status. Australia has a world-renowned reputation for quality, particularly when it comes to beauty and skin care products, and at Sukin this remains at the forefront of product development. Sustaining the first-class image of the Australian beauty industry overseas in turn supports the growth of the market locally, as international demand assists in feeding greater opportunities on our own shores. Sukin now exports to over 10 countries across the globe, ensuring that our local beauty industry remains top of mind, reinforcing that Australian beauty products are synonymous with quality and efficacy.

Not only better for you and your wallet, but also better for the environment, Sukin has worked closely with the Carbon Reduction Institute (CRI) since 2008 and has held 100% carbon-neutral certification since this time. Sukin is 100% vegan with no animal testing and no animal derivatives used. Every formulation is biodegradable and all wash-off products are grey-water safe. Sukin uses minimal and recyclable packaging across the range.

Sukin products do not contain sulphates (SLS, SLES) synthetic fragrances, animal derivatives, harsh detergents, propylene glycol, artificial colours, triethanolamine, mineral oils, EDTA or parabens.

Sukin Founder and CEO, Alison Goodger explains “It’s very humbling to blend and bottle the best nature has to offer in creating our products. We aim to source sustainably and enjoy our ability to give back by way of partnerships with the Carbon Reduction Institute and non-profits such as the Australian Rainforest Foundation or the annual Keep Australian Beautiful program”.