WOTNOT Naturals was created in 2007 by mums Sinead Roberts and Sioned Guard who had a passion to develop baby products that were natural and cared for the wellbeing of our precious little ones and the environment.
They were the first to launch an eco nappy in Australia, Moltex eco nappy, which quickly found a loyal following of parents who were eager for the company to produce complimentary products that also promised to be gentle and therapeutic on baby’s delicate skin.
After comprehensive research on the harsh synthetic ingredients found in conventional baby products WOTNOT Naturals was developed to contain only natural, healing and soothing ingredients. In collaboration with parents to create the range, the philosophy of WOTNOT Naturals was to use 100 percent wot’s good and 0 percent of wot’s not.
Today the brand has expanded its range to include a 30+ SPF sunscreen with no parabens or nano-particles, a baby lotion and wash, nappy bags and the ever popular baby wipes in both travel case and 80 refill pack. The Baby Wipes continue to be the best seller winning top awards in 2010 at the Organic Expo and Green Show as well as a Glosscar from BeautyHeaven.com for ‘Best in Beauty 2011‘ in the Mums and Bubs category.
Following on from their success in the baby industry WOTNOT challenged the beauty market in 2010 with the introduction of the first completely natural facial wipes in Australia. Collecting bronze at the Organic Expo and Green Show in 2010 the For Her range has expanded with vegan cosmetic brushes and more recently the facial wipes in a hard travel case with mirror.
“Working with the Australian beauty market has been an exciting leap into a very different world but we have managed to remain true to our ingredient philosophy of ‘pure, gentle and nourishing’ and continue to create natural product solutions providing an all important alternative.” said Sinead Roberts co-founder of WOTNOT.
The WOTNOT range of products can be found in pharmacies, organic and health food stores nationally. For more information on WOTNOT products or to order online visit WOTNOT.com.au